Essorio Ventures publications

Practical notes on cloud infrastructure, DevOps, and custom software engineering — for the CTOs and founders who have to make these decisions, not just read about them.

SaaS & Product 7 min

Why most B2B SaaS products fail before they reach 100 customers

It's rarely the technology. The patterns we see consistently in early-stage B2B products that don't make it — and the signals that separate the ones that do.

April 2026
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DevOps & Cloud 6 min

CI/CD pipelines that don't break at 3am: what we've learned

Boring infrastructure is good infrastructure. Our opinionated guide to building deployment pipelines that stay out of the way and keep you asleep at night.

March 2026
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Architecture 9 min

Monolith vs. microservices: the decision framework we actually use

Not another think-piece. A concrete set of questions — team size, release cadence, domain complexity, operational maturity — that actually drive the answer.

February 2026
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Case Studies 6 min

How we scoped a complex software engagement in five working days

Discovery doesn't need to take months. How we compressed full technical scoping into a focused sprint — and why that changed the outcome of the engagement.

January 2026
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We work with product teams and founders who want senior engineers – not extra headcount. Tell us what you're working on.

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Engineering 4 min

Four questions to ask before hiring a software development partner

The surface-level questions (stack, experience, timeline) are table stakes. The questions that actually predict a good partnership are different — and most companies don't ask them.

November 2025
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Architecture 7 min

API design for longevity: principles we apply from day one

A poorly designed API is the debt that never goes away. The conventions, versioning strategies, and documentation habits that keep integrations from becoming the thing you regret.

October 2025
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SaaS & Product 5 min

Product analytics in B2B: what's worth tracking and what's noise

Event tracking is easy to add and hard to maintain. How to choose the metrics that actually drive product decisions — and avoid the dashboard that no one looks at.

September 2025
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DevOps & Cloud 10 min

Building multi-tenant SaaS on AWS: what we learned the hard way

Isolation models, data residency, noisy-neighbor problems, IAM sprawl. A practical retrospective on the infrastructure decisions that matter most at the start.

December 2025
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